To Park or Not to Park?

Rethinking the parking sign

In 2014, I tested out a redesign of the ubiquitous but notoriously confusing parking sign. I went guerrilla by targeting innocent signs starting with the one outside my window.

I asked a simple question: Why couldn't parking signs be this simple? It resonated with people from all over until eventually finding its way into city government. Today, it's in nine cities around the world and helping drivers everyday (by as much as 60 percent!)

I'm Nikki Sylianteng, a girl who's gotten too many parking tickets and thought there must be a better way. This hilarious clip illustrates the problem perfectly.

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